The new general manager of Sipra, which is responsible for selling advertising for Italian public broadcaster RAI, Fabrizio Piscopo, is likely to be firmly focused on securing a resurgence in revenues as 2013 progresses. There is some task ahead with Sipra recording total revenues of 559 million euros in the first nine months of 2012 – constituting a reduction of 114 million on the same period (although specialised channel and web income rose by 6 million.
Morever, Sipra may not necessarily be able to count on some major sporting events in the near-future due to the present situation of RAI’s accounts. The organisation declared losses in the first nine months of 2012 amounting to 184.5 million euros – although this figure did mark a reduction on the 2011 loss.
