FilmNova brings in Rupinder Downie as commercial director

Rupinder Downie, FilmNova’s new commercial director

FilmNova has announced the appointment of Rupinder Downie as commercial director, bringing more than 30 years of experience in partnerships, branded entertainment, sponsorship and commercial growth from her career at Channel 4.

Rupinder will lead the company’s commercial strategy, unlocking new brand partnerships and revenue opportunities across FilmNova’s portfolio of live sports, creative content and digital ventures. Her appointment marks a major step in FilmNova’s plans to build stronger links between broadcasters, rights holders and brands, and to accelerate growth through new digital and commercial models.

Phil Sibson, managing director at FilmNova, said: “Rupinder’s track record at Channel 4 in creating partnerships that connect audiences, brands and broadcasters is second to none. She brings a strategic mindset, deep industry relationships and a brilliant understanding of how commercial creativity can power content. We’re excited to have her join the team as we look to drive FilmNova’s next phase of growth.”

Downie added: “FilmNova’s ambition and reputation for producing world-class sport and original content is genuinely impressive. There’s a real opportunity to build on that creative strength by forging new partnerships that enhance audience engagement and drive commercial growth. I’m thrilled to be joining such a talented and dynamic team.”

Paul Foster, group CEO, the Great Run Company group, said: “This is a key appointment for FilmNova at a pivotal time. Rupinder’s expertise in brand strategy and her instinct for innovation will be invaluable as we expand our offer across live sport and digital content. We will continue to strengthen the team in 2026 and have exciting plans and opportunities ahead in broadcast, content and live events.”

Downie’s arrival follows a strong year for FilmNova, which has recently been awarded the contract to produce the Boat Race as it moves to Channel 4 in a landmark five year right deal. The company has also picked up three nominations at the 2025 Broadcast Sport Awards, including Sports Production Company of the Year.