Five sport governing bodies join Olympic Channel
The International Olympic Committee’s (IOC) Olympic Channel has reached cooperation agreements with the international governing bodies for billiards, cheerleading, minigolf, savate and sleddog sports. The five new agreements bring the number of the global platform’s federation partners to 83.
The IOC recognised federations of World Confederation of Billiards Sports (WCBS) and International Cheer Union (ICU), along with the Alliance of Independent recognised Members of Sport (AIMS) federations of World Minigolf Sport Federation (WMF), Federation Internationale de Savate (FISav) and International Federation of Sleddog Sports (IFSS) join multiple federations and sport organisations worldwide who have previously announced similar agreements with the Olympic Channel.
“We are excited to welcome these organisations to the Olympic Channel’s family of federation partners,” said Mark Parkman, general manager of the IOC’s global Olympic Channel. “Our platform provides promotion for all sports and athletes within the Olympic Movement, and with look forward to working together help grow their reach, engagement and audiences worldwide.”
Olympic Channel federation partners include international sports federations (IFs), recognised federations and organisations, multi-sport organisers and non-recognised federations. In addition to collaborating on live streaming and event coverage, the Olympic Channel provides an additional platform to its federation partners by distributing content that is complementary to current broadcast agreements.
The Olympic Channel is an over-the-top (OTT) global media destination where fans can experience the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 11 languages, and is available worldwide at olympicchannel.com, its mobile apps and on connected TV devices.