Florence Diers joins BCE as product director
BCE has named Florence Diers as its product director. In her new role, she will lead BCE’s product unit within the technology department, reporting directly to Sylvain Merle, chief technology officer at the company.
Diers will oversee the full lifecycle of BCE’s product portfolio – from design to delivery – with a strong emphasis on cloud strategy, agile practices, and user-driven innovation. She will be responsible for aligning the product vision with customer needs and business objectives, driving the roadmap for the evolution of BCE’s Media-as-a-Service platform, and implementing a cloud-oriented technical strategy.
Media-as-a-Service enables BCE’s clients to quickly gain clarity and control over their media services by selecting from a range of applications on a fast, simple, and secure online platform.
With over 20 years of experience in product and project management, Diers aims to foster a strong customer-centric approach by creating high-quality platforms and ensuring optimal technology performance.
Her extensive background includes significant roles in companies such as Amazon and AWS (Amazon Web Services) within the technology sector, as well as in the banking industry with Netcetera and PagoNxt (a Santander company). She has a proven track record of translating corporate visions into actionable roadmaps, participating in product portal deployments, and ensuring operational follow-ups using agile methodologies.
Her ability to navigate complex technological landscapes, combined with her operational expertise, allows her to transform technological challenges into intuitive and user-friendly products.
Throughout her career, Diers has demonstrated a solid capacity to lead complex projects on an international scale, develop ambitious roadmaps, and connect strategic vision with customer requirements and technical teams.
“Florence brings with her a unique combination of strategic insight, operational excellence, and deep product expertise,” said Merle. “We were seeking a leader who could connect the dots between business, technology, and user experience – someone who could enhance our product strategy while driving meaningful innovation. Florence’s extensive experience in managing complex product environments, her cloud-first mindset, and her collaborative approach position her as the ideal person to elevate our product organisation. I look forward to welcoming her to BCE and to see the impact she will have on our teams, our products, and ultimately our customers.”