Flowics agrees deal with Bolivia’s SportsTV Rights for graphics and data integration in football broadcasts

Flowics has reached a three-year agreement with Bolivia’s SportsTV Rights, which produces all professional soccer in Bolivia, that will see SportsTV Rights use Flowics Graphics and the Stats Perform data connector to integrate live game information and statistics into its live productions.

This season, SportsTV Rights is relying on Flowics tools for live broadcasts of 2022 World Cup Qualifiers on Tigo Sports and other pay-TV channels in Bolivia. As part of the same agreement, it will also use Flowics when transmitting matches of the professional Bolivian football league, also on Tigo Sports.

“We were looking for a more flexible graphics production workflow with faster turnaround, and that’s just what we got with Flowics. Besides providing a flexible and cost-effective solution that meets all of our technical and artistic needs, Flowics gives us the tools to create new brandable and monetisable segments, such as our ‘Man of the Match’ polls, which open up new opportunities to increase advertising inventory in the future,” said José Maria Quiroga, general manager of SportsTV Rights. “Also, knowing we can get support from Flowics around the clock gives us confidence and peace of mind that our live broadcasts and transmissions will always run smoothly.”

The fully cloud-based Flowics Graphics platform fits perfectly into SportsTV Rights’ existing production flows, giving producers an agile, customised and flexible tool for creating broadcast-quality graphics with 24/7 support.

With Flowics, SportsTV Rights can adapt the same graphics package to different tournaments quickly and easily. Unlike the company’s previous on-premise graphics solution, Flowics Graphics operates in the cloud, which gives SportsTV Rights more flexibility in its production workflows. Any changes in graphics packages created with Flowics are easier and faster to implement, resulting in lower costs for creative services.

Importantly, through the Flowics Graphics Stats Perform data connector, a live integration with Stats Perform SDAPI, SportsTV Rights can automatically populate its live graphics with up-to-the-minute soccer stats.

“We’re delighted with our long-term partnership with SportsTV Rights, which is a big milestone for Flowics. It represents our first implementation of Flowics Graphics and the Stats Perform data connector for a fully automated live sports production in Latin America,” said Leandro Piñeiro, customer success manager at Flowics. “It reinforces the trend we see in the market, which is that more and more productions are moving to the cloud and choosing cloud-based, HTML5 graphics in lieu of traditional and more complex solutions.”