Fox Sports adds custom-designed episodes with The QYOU
The QYOU, a curator of internet video for the TV Everywhere market, has announced a new partnership with Fox Sports to deliver ‘Q-Sport’ episodes to its viewers in Greece, Cyprus, Malta, Turkey and Israel. The Fox-branded half-hour programmes will feature an expertly curated mix of short form videos showcasing talent across a wide range of action sports, including biking, motorcross, surfing, tennis, football and more.
This deal is The QYOU’s second major rollout of bespoke programming for a TV operator, following its recent partnership with Ziggo Sport in The Netherlands.
Curation expertise, technological innovation and deep roots in internet video culture all define The QYOU’s programming-as-a-service offering. Its expanding library of fully rights cleared content will allow it to get local and granular when building bespoke packages for Fox Sports. Its content discovery and analytics engines will monitor emerging sporting trends and provide crucial information that keeps the viewer experience relevant and engaging.
Co-Founder and CEO of QYOU, Scott Ehrlich comments: “Q-Sport content is designed to showcase the amazing world of short-form sporting achievement that you might not normally see on TV. While ostensibly a ‘snack-sized’ type of content – an intensely exciting few minutes of someone doing something extraordinarily skillful or daring – it has a ‘sticky’ quality when packaged into long-form programming. Fans simply love the quality, diversity of sports, and pace of the action. We’re excited to be partnering with Fox Sports to bring The QYOU to audiences across the Mediterranean.”