Friend MTS appoints Chris Tooke as SVP sales EMEA

Friend MTS has appointed Chris Tooke as senior vice president sales, EMEA to boost business growth in the company’s largest market. Tooke’s key priorities are to further strengthen relationships with premier sports and entertainment content providers in EMEA, while also expanding and managing the territory’s sales team. He will be based in Friend MTS’ new West End London office. 

Coming from Think Analytics, where he previously served as senior vice president and board member, Tooke has deep commercial experience in the media and entertainment industry. He has also held managerial roles at Sterling Commerce and Computer Associates.

“Chris’ solid track record of business development, along with his extensive experience and contacts in the broadcast industry, will be especially valuable,”said Simon Williamson, chief commercial officer, Friend MTS. “We’re delighted that he has joined our commercial team.”  

“There’s tremendous growth potential in the anti-piracy managed services space as television platforms strengthen their defences against content theft,” added Chris Tooke, SVP sales, EMEA at Friend MTS. “I’m thrilled to join such an innovative business that is transforming the piracy landscape for content providers, and protecting their revenues against illegal streaming services.” 

Friend MTS works closely with many of the world’s largest media and entertainment companies to secure their content against streaming piracy. Its services protect premium sports and entertainment, including live channels, PPV events and on-demand assets.