FTV chooses Orad for branding

France Television’s 8 channels, which carry more than their fair share of French sports coverage, will be moving their entire channel branding operation onto Orad’s platforms and its content creation application, 3Designer.

With Orad’s platforms, France Television will be able to centralize all of its branding graphics, thereby increasing productivity while decreasing expenses. During the past three years, France Television has been relying on Orad’s channel branding solution for its France 3 channel’s stings. FTV has been so satisfied with the results that it has chosen Orad stings and promos for all its other channels as well.

Orad’s rendering platforms, controlled by MBT automation, will provide FTV’s 4 Premiums and 4 Thema Channels with a powerful video graphics engine in a compact size. Sony Broadcast Professional Services will be managing the entire project, which will be completed within the next 18-24 months.