Fujifilm demonstrates tools for virtual production at NAB 2022 with Mo-Sys and APG Media

Fujifilm is showcasing the latest lens technology facilitating virtual production and augmented reality technologies in partnership with Mo-Sys and APG Media, as well as introducing attendees to several Fujinon cinema and broadcast lens products and accessories, at NAB 2022.

“We are connecting with our industry colleagues in person at NAB 2022 and exhibiting our world-class lens range with this critical group of industry experts,” said Stosh Durbacz, national sales manager, Fujifilm North America Corporation, Optical Devices Division. “We are also excited to bring attendees into the world of virtual production and augmented reality on site by displaying and demonstrating products designed to improve production workflows.”

Fujifilm’s role in the growing world of virtual production and augmented reality is on display in partnership with Mo-Sys – creator and manufacturer of camera robotics and virtual production technologies – and APG Media, industry experts on LED videowall technology.

Using Fujinon broadcast and cinema lenses with Mo-Sys StarTracker camera tracking technology and a 1.5mm pixel pitch LED wall from APG Media, Fujifilm is showcasing an end-to-end LED production workflow, highlighting the benefits of designing a solution specifically for cinematic and broadcast virtual production.

“More than ever, and within the last two years especially, virtual production and augmented reality have proven to be a growing, important part of our industry,” said Durbacz. “We are proud to partner with Mo-Sys and APG to educate the NAB Show community about the technology and capabilities available and required to accommodate the needs of this emerging market segment.”

Fujinon product debuts at NAB 2022 include the UA107x8.4AF (auto focus) lens for fast and accurate subject-tracking performance, placed on a Mo-Sys U50 remote head; large-format Premista Series cinema lenses with new Chrosziel drive unit and Zeiss eXtended Data; and portable broadcast zooms equipped with S10 digital drive units to support modern remote and robotic shooting needs. Also new is the UA125x8 4K-compatible broadcast lens with a zoom ratio of 125X, the UA46x9.5 portable 4K broadcast lens with Super 35 Musashi expander, and updated zoom and focus controllers for Fujinon box and portable lenses.