Genelec boosts UK presence with appointment of Andy Bensley

Genelec is strengthening its on-the-ground customer support in the UK with the appointment of well-known industry figure Andy Bensley, whose new role as regional business development manager is effective immediately.

Bensley is already closely associated with Genelec after more than six years of service with its UK distributor Source Distribution, first as the company’s Pro Audio product specialist and then later as brand manager. Both roles saw Bensley play a central, hands-on role in the growth of Genelec within the influential UK market as he commissioned and supported dozens of high-profile projects.

In his new role, he will continue to provide support to ongoing Genelec activities while also delivering new opportunities for training, education and more at the Genelec Experience Centre in London. Through his close personal connections with key facilities, Bensley will bring the company closer to its major UK customers, support Source Distribution in its efforts and play a very important role in the company’s future European sales and marketing activities — offering additional expertise to some projects outside the UK too. Based in London, he will report to international sales director Ole Jensen.