Genelec establishes G Innovation Lab to unleash hidden creative potential

Genelec is establishing the first branch of its G Innovation Lab in Kuopio, Finland, with the goal of nurturing creativity and entrepreneurship in the Savilahti region of the country and attracting imaginative professionals to the area.

Starting with a Discovery Event Pitch Challenge this August, Genelec aims to recruit a team of ‘start-up minded’ individuals to further develop the innovative thinking that has helped inspire the company’s technical breakthroughs over the past four decades.

Opening this August in Kuopio’s KPY Novapolis Microkatu, the G Innovation Lab will be home to talented individuals with complementary skills, but with a deep shared interest in the audio industry, who will begin work this autumn. The Lab’s location is designed to facilitate even closer co-operation with regional universities and educational institutions, something Genelec has long valued.

To kickstart the recruitment process for the G Innovation Lab, the Discovery Event Pitch Challenge is due to take place on 23 and 24 August. At this hybrid live/online event, organised in conjunction with Finnish ‘talent pond’ experts Pondi, career seekers and entrepreneurs will be given a chance to present their ideas to a panel of senior figures at Genelec. This creates an opportunity for candidates to find out more about Genelec and show the panel how they and their ideas can help make the company’s business, and the pro-audio industry in general, stronger.

Genelec managing director Siamäk Naghian commented: “The ongoing transformation in our society, technology, industries and audio community is profound and extremely exciting. Our own success as a company has always been fuelled by individuals determined to push the boundaries of their imagination and we see the G Innovation Lab as an essential vehicle for unleashing the hidden creative potential existing in our local community and attracting new talent to the region.”

Entries for the Discovery Event Pitch Challenge open on 5 July. To find out more about the event, visit

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