Genelec strengthens European team with addition of Eric Horstmann

Eric Horstmann

Genelec has further strengthened its commitment to the European market by appointing Eric Horstmann to the position of regional business development manager. Based in Berlin and reporting to international sales director Ole Jensen, Horstmann will take responsibility for Western Europe with a special focus on Germany, Austria and Switzerland, working alongside Genelec’s existing distribution partners in those territories.

Fluent in German, English and French, Eric brings a wealth of expertise and experience in post-production to his new role. He previously held high profile positions within the post/broadcast and immersive departments of Avid, prior to which he worked for a number of Berlin-based post-production facilities. He is credited with playing a pivotal role in the creation of Germany’s first Dolby Atmos-equipped studio at Rotor Film, and is highly respected within the broadcast, post and recording sectors.

Genelec managing director Siamäk Naghian commented: “We are delighted to welcome Eric to the Genelec family, and value his deep knowledge of the professional markets in which Genelec has long thrived. Through his close personal connections to key facilities in the region, he will bring us closer to our major European customers, support our regional distributors and play a very important role in our future sales and marketing efforts.”