GlobalSportsJobs announces deal Chinese sports internet company Alisports
GlobalSportsJobs has entered into a partnership with Alisports to support the Chinese online sports marketing firm’s domestic and international expansion plans.
Under the terms of the agreement, GlobalSportsJobs will provide Alisports, owned by Chinese e-commerce giant Alibaba, with a range of digital talent acquisition solutions including the rights to advertise career opportunities across its multi-language platforms.
The partnership will also see GlobalSportsJobs help Alisports develop its international corporate branding with a varied range of content designed at educating and inspiring professionals who are looking further their careers in sport or make a transition into the industry from outside.
Karl Oliver, executive chairman of GlobalSportsJobs, said: “Alisports has recognised that GlobalSportsJobs is the ideal platform to work with in furthering its digital talent acquisition programme. We are very proud to partner with Alisports and look forward to building on our strong relationship with them in what are exciting times for the development of the sports industry in China.”
Helen Lu, vice-president of Alisports, added: “There is huge opportunity in China’s sports market. Alisports aims to boost the sports industry and benefit more partners and consumers by creating a base platform through big data in the ecosystem of Alibaba. We are glad to partner with GlobalSportsJobs and wish to experience great success in a market that is undergoing rapid growth.”
The sports industry is now one of China’s most dynamic sectors. According to a recent five-year plan unveiled by China’s State General Administration of Sports, the Chinese sports industry will amount to over three trillion yuan ($460 billion) by 2020.