Globecast moves to single content preparation workflow

At IBC2014 Globecast is introducing a single unique workflow to deliver all content preparation services, including playout, VoD preparation, content formatting and creative services. The workflow will allow Globecast to more efficiently support broadcasters, enabling them to manage and localise content for individual territories.

In addition to its worldwide presence in 15 countries, the Globecast’s Media Factories — in Paris, London, Singapore and Los Angeles — will leverage the company’s proven expertise in handling both linear broadcast and on-demand services. The Media Factory approach delivers dedicated operations management in close cooperation with clients and goes beyond traditional media management, logistics and playout services.

Localisation of content: Broadcasters and content providers need to reach as wide an audience as possible, delivering content that’s relevant to them. At IBC2014, Globecast will highlight a range of innovative solutions such as Edge playout that allow content to be adapted to local markets, handling relevant branding, advert insertion and even compliance issues.

Globecast’s technical expertise, highly experienced team and in-depth knowledge of complex content workflows removes the technical, logistical and legal complexities associated with delivering content internationally, across multiple regions and platforms.

Monetisation of content: In an ever more competitive media landscape, Globecast provides new ways to reach the largest possible audience by facilitating distribution across all platforms to reach every screen, while protecting and monetising the content.

At IBC 2014 Globecast will be highlighting its unique ability to handle everything in a secure way, from content acquisition and distribution/delivery – including encrypted satellite distribution and over-the-top geo-localisation of feeds – to local ad insertion. Visitors will have the opportunity to learn about Globecast’s range of monetisation tools, which can extract greater value from content, through both advertising and subscription management models for OTT services for example.