Globo selects GV AMPP to produce over 50 live sports and entertainment events

Brazilian mediatech company Globo has chosen Grass Valley’s GV AMPP (Agile Media Processing Platform) to produce and stream over 50 live sports and entertainment events. In 2022, Globo expects to produce over 200 live sports, entertainment and news events using GV AMPP.

AMPP is a cloud-based SaaS platform for producing live sports, entertainment and news workflows, helping customers transition to public or private cloud-based workflows or hybrid infrastructures.

During the past two years, Globo evaluated vendors and cloud solutions available on the market and AMPP was selected as the broadcaster’s core cloud-based workflow production platform.

“Our goal is to optimise Globo’s technology infrastructure and generate new business opportunities through a scalable platform,” commented Mauricio Felix, infrastructure and security director, Globo. “It has been a journey of learning and collaboration between Globo and Grass Valley to reach the right maturity of the platform, operating model and business model for our live production events.”

“Working with Globo has been beneficial for both companies,” said Fernando David, sales director for Brazil, Grass Valley. “AMPP has simplified Globo’s workflows, created cost efficiencies and provided the customer more flexibility to expand their service offering. In turn, Globo provided invaluable feedback that has strengthened the platform and ensured that it was ready for large-scale live production applications.”