Grand Prix Stratégie du Sport for Le Trot Hippodrome App
Le Trot Hippodrome Connecté, the first ever 2nd Screen European Hippodrome app has been announced for the Grand Prix Stratégies du Sport 2015. Organised with support from professionals in the fields of communications, sports and sports marketing, the Grand Prix Stratégies du Sport has a reputation for picking topnotch digital solutions. This year, the honour has gone to Le Trot Hippodrome Connecté App, which underlines Netco Sports’ professional expertise in the industry as well as Vincennes Hippodrome’s efforts in enhancing its venue services.
The Le Trot Hippodrome Connecté app was released in February 2015 to provide race goers an exclusive experience such as: inclusive news about the races; horses and jockeys infomation; near-live video replays of the races from different angles; voting feature; a complete stat centre with graphical statistics for each race etc.
Later in June, Hippodrome de Vincennes decided to leverage its in-venue hospitality by integrating the Beacon Solution – an innovation powered by Netco Sports — into the app. This Beacon solution is able to feed fans with truly personal content and one-to-one marketing offers depending on their position inside the racecourse. The solution provides as well feedbacks regarding spectators’ flows and behaviours that helps Hippodrome Vincennes improve its service quality.