Grass Valley appoints Mark Gardner as vice president of sales for EMEA

Grass Valley has named Mark Gardner vice president of sales for the Europe, Middle East and Africa (EMEA) region. With a career spanning over 25 years in the media industry, Gardner brings a wealth of experience and a proven track record of managing high-performance teams regionally and globally and implementing new direct and indirect sales initiatives across an array of technology solutions and market segments.

In his new role, Gardner will drive growth across the EMEA region, working closely with the executive leadership team and helping clients navigate their way through the current industry challenges – harnessing the benefits of agile hardware and software solutions to increase their revenues and drive significant operational efficiencies.

He said: “I am thrilled to be part of Grass Valley at such a pivotal time in the company’s journey. Grass Valley is at the forefront of technological innovation, offering solutions that provide the efficiency and flexibility our customers need to navigate the evolving media landscape. I look forward to contributing to our mission of helping customers leverage the agility and cost-efficiency of Grass Valley’s hardware and software architectures.”

“Following the completion of our business transformation, Grass Valley is now shifting into growth and investment mode,” said Tim Banks, CRO of Grass Valley. “Mark brings an impressive balance of technology knowledge and commercial acumen, an extensive network, excellent management skills and he’s a great cultural fit for the new GV. His deep understanding of the media industry, combined with his passion for technology and customer success, make him the ideal leader to drive our growth strategy in the region.”

Throughout his career, Gardner has held various roles, from engineering positions to product management and sales leadership, working with notable companies such as Vistek, Pro-Bel, Snell, SAM and more recently Ross Video. His experience managing global and EMEA teams, along with his expertise in delivering growth through both direct and indirect business models, positions him well to lead Grass Valley’s sales efforts in EMEA.

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