Grass Valley meets the changing needs of media and entertainment with technology innovation
Grass Valley, innovator of solutions for live productions, is announcing new product introductions across all areas of the company’s portfolio at IBC 2022.
“The one constant in our industry is change, and the rate of change continues to accelerate. It’s clear that our customers need to innovate in order to transform their businesses, and they are looking for partners who can support them on this journey” said Andrew Cross, CEO of Grass Valley. “I’m delighted that we’ve been able to make so many new introductions at IBC, not only with the AMPP platform, but across all our product lines. While we look to the future of media and entertainment, we also remain committed to delivering the best products that Grass Valley is renowned for.”
New introductions at IBC include the new LDX 135 camera — a significant upgrade to the Kula switcher — new Kaleido-IP Multiviewer, and Sirius router models.
With AMPP, Grass Valley’s software-based Agile Media Processing Platform for on-prem and native cloud deployment, the company is also announcing new introductions at scale: 24 new applications and over 80 platform enhancements.
“We are seeing the benefit of the last six years of strategic investment in AMPP — we can now deliver new applications and capabilities at an amazing rate,” explained Daniel Url, chief product officer at Grass Valley. “If anyone believes they know what is achievable with AMPP, they need to look again. What we are showing at IBC demonstrates just how fast we are evolving the platform’s capabilities, leading to a rapidly growing customer base using the AMPP for top-flight productions.”
“At NAB earlier this year, I announced that Grass Valley was opening AMPP to the industry,” adds Andrew. “Since then, we have been really pleased with the strong growth in membership of the Grass Valley Alliance Programme. There are 14 Alliance Members who are joining us at IBC at the Grass Valley booth. This is a great demonstration to the industry that there’s a new multi-vendor community that’s working together to meet customers’ evolving needs.”
Grass Valley is exhibiting in Hall 9 at IBC conference and will be presenting the company’s latest innovations and customer projects. For all IBC updates, please visit GV at IBC 2022.