Grass Valley reveals Broadcast Asia plans

Grass Valley will introduce several new products to the APAC market, including GV Director Nonlinear Live Production Center, which integrates the most commonly used live production tools into a single, intuitive system.

Also making its debut to the APAC market will be LDX Flex, the entry level offering in the LDX Series of upgradeable cameras. The LDX Series offers varying levels or operational flexibility through the simple GV-eLicense program which allows users to enhance a camera’s capabilities perpetually or just for a seven-day term depending on requirements.

Showcased will be the latest updates to GV STRATUS, a framework for modular nonlinear software tools to support every part of the content creation and distribution lifecycle through an adaptable user interface model. Advancements to GV STRATUS include support for the seamless processing and delivery of content to multiple screens, content tagging from multiple ISO cameras and segmentation integration with the Grass Valley Smart Playout Center.

“Grass Valley comes to Broadcast Asia with some really exciting product debuts that we can’t wait to share with visitors to the stand,” says Stephen Wong, senior vice- president of APAC, Grass Valley. “This market is of crucial importance to Grass Valley’s roadmap and there’s some real change going on in the region as new business models in multiscreen, OTT and Pay TV start to mature. Our presence at Broadcast Asia gives us a chance to speak first-hand to our customers here and understand more deeply how their requirements are changing as live production evolves. The latest innovations in our product portfolio demonstrate Grass Valley’s continued commitment to providing solutions which allow the industry to stay ahead of the curve.”