Gravity Media has completed the refinancing of its senior debt facilities, supporting the ongoing integration of the Group following its recent rebrand.
Gravity said the new financing would provide a stable foundation to support the company’s evolution into a single, unified organisation.
EMG and Gravity Media agreed a merger back in January 2024. In July 2025 it was announced that the combined businesses would operate under the Gravity Media banner.
Gravity Media chief executive John Newton said: “This refinancing marks an important moment in our journey as a newly combined Group.
“Bringing the two businesses together has always been about building a stronger and more agile organisation, with the financial resilience to execute our long-term plans.
“The new financing gives us the flexibility to accelerate development across the Group, deepen collaboration between teams, and continue delivering the innovation and service our customers expect. I’m grateful to everyone involved in getting us here.”
Gravity Media’s credits and clients include the UEFA EURO Championships, Olympic Games, FIFA World Cup, Formula E, Tour de France, US Open, alongside entertainment formats including I’m a Celebrity… Get Me Out of Here! and I Kissed A Boy.
