Gravity Media invests in UHD Canon lenses ahead of global summer of sport

Gravity Media has enhanced its inventory of Canon lenses in preparation for the upcoming global bumper season of live sporting events. The investment comes in direct response to increasing customer demand for a wide range of premium 4K lens products.

Included in the order are more than 70 lenses including 25 units of both the 7.5-180mm 4K UHD servo zoom and focus and the 4.3-60mm 4K UHD wide angle servo lenses. The order also includes a number of other Canon CJ servo and UJ box lenses, all of which will be available to clients this summer to deliver UHD programming to sporting audiences.

Ed Tischler, managing director of Gravity Media in EMEA, commented: “With the games taking place in Tokyo, Euro 2020 and Copa América all running consecutively – as well as the return of a full calendar of regular annual sporting fixtures – 2021 is set to be an incredible year for live sport.

“We’re delighted to be able to provide our support to help clients deliver their programming using these new premium Canon lenses. Top quality products and first-class presentation are at the cornerstone of what we do and our clients keep coming back because they know they can always expect both from us.”