Greening of Streaming (GoS) is entering a new phase, marked by formalised governance, a restructured research model and new measurement insights into streaming’s energy use.

After five years as an informal collaboration, GoS, a global member-led organisation working to reduce the environmental impact of streaming, is transitioning into a structured organisation supporting industry decision-making and policy development.

A key milestone is the REM platform, developed through two years of hackathons and collaboration, which provides measured energy data across the streaming workflow, moving beyond modelled estimates. Recent WattLab analysis offers empirical insights into the energy implications of resolution and bitrate decisions, delivering device-level understanding.

To support this shift, GoS has reorganised its work into a lab-based structure focused on measurement, policy, communication and technical standards. Active groups include Language Lab, WattLab, Policy & Guidelines Lab, Marketing Lab and Protocol Lab, with additional labs in development.

GoS has also established a formal Board of Directors to support governance and ensure independence of outputs. Benjamin Schwarz has been elected President. Board members are Barbara Lange, Founder, Kibo121; Benjamin Schwarz, Founder, CTOi Consulting; Dom Robinson, GoS Founder and Chief Business Development Officer, Norsk; Marisol Palmero, Independent Consultant; Mike Mattera, Head of Corporate Sustainability, Akamai Technologies, Inc.; Simon Jones, Independent Technologist; Stan Moote, CTO, IABM; Tania Pouli, Founder, Vivid Manta; and Veronika Marfina, Independent Consultant.

“I’ve loved technology my whole life and worried about the planet for almost as long. GoS exists to reconcile the two. Five years in, we can finally make real claims about streaming’s energy footprint — and back them up,” Schwarz said.

Priorities include expanding measurement coverage, progressing protocol standardisation and strengthening contributions to policy discussions.