HbbTV consortium launching new marketing campaign

The HbbTV consortium – a pan-European initiative dedicated to providing an open standard for the delivery of broadcast and broadband services through connected TVs and set-top boxes – is to launch a strategic marketing campaign aimed at increasing global acceptance of the HbbTV standard.

As newly appointed co-chairs of the consortium’s marketing group, industry experts Kirk Edwardson and Régis Saint Girons will work with the HbbTV membership to increase market awareness of HbbTV and accelerate the worldwide deployment of the standard.

The HbbTV consortium was formally established in 2010 and is made up of more than 60 TV broadcasters and consumer electronics companies. The HbbTV standard provides the industry with an open and business-neutral technology platform that combines TV services delivered via broadcast with services delivered via broadband, in addition to enabling access to Internet-only services on connected TVs and set-top boxes.

“Over the last several years, HbbTV has gained significant market momentum and international support,” says Klaus Illgner, HbbTV President. “We’re very pleased with this growth and look to further increase the presence of HbbTV in Europe and the rest of the world with a renewed marketing focus that will push hybrid television services closer toward becoming a standard feature on connected TVs everywhere.”