Hexagon Cup partners with Story10 to promote inaugural padel event

Hexagon Cup, a new padel tournament, has partnered with sports video production and distribution agency Story10 to increase the exposure of its inaugural event taking place in Madrid from 31 January to 4 February 2024.

Through the partnership, Story10 will amplify highlights and pre- and post-event features across its network of 8,500 digital and social channels and 700 broadcast partners, to promote the Hexagon Cup in key territories and engage new audiences worldwide.

Padel is one of the world’s fastest-growing sports. The Hexagon Cup has gained widespread acclaim for its innovative and equality-based team format, top-tier padel players and celebrity teams, with team owners including the likes of Rafael Nadal’s Academy, Andy Murray, Barcelona footballer Robert Lewandowski, and actress, director and entrepreneur Eva Longoria.

Embracing the motto ‘For the Fans. For the Players. For the Game’, the Hexagon Cup is set to captivate the world of padel with its unique format. The tournament consists of six teams, featuring a male, female and next-generation pair, competing in qualifying head-to-head matchups and hoping to advance to the final weekend where the first Hexagon Cup Champions will share an impressive €1 million prize pool.

James Dobbs, managing director of Story10 parent company SNTV, said: “We’re excited to contribute to the promotion of the inaugural Hexagon Cup padel competition across our engaged global media network, helping raise awareness of the event and engage with new international audiences. With buy-in from top sports and entertainment talent, this competition has all the ingredients to be a huge success.”

Tim Godfrey, strategic advisor, Hexagon Cup, said: “As a brand-new tournament, getting the right distribution channels is key to building the Hexagon Cup visibility and ultimately its success. This partnership with Story10 will help us to reach and engage sports fans around the world, supporting our goal to bring the excitement of padel to new audiences around the world.”