HHB, Scrub undertake UK launch of Pro Tools 11

Held at the Ray Dolby Theatre in Soho Square, London, the event gave UK Pro Tools users the opportunity to experience the new features incorporated into the latest version of the DAW, which is set for release by the end of the quarter.

Avid UK’s audio solution specialist Simon Sherbourne led an in-depth overview of Pro Tools 11 during three sessions throughout the day. Version 11 software offers more tools to handle the most demanding sessions, with new features such as a new 64-bit audio engine, advanced metering, offline bounce, a new HD video engine (Media Composer core) and more. Sherbourne also revealed that a great number of third-party plug-in developers are releasing AAX versions of new and popular plug-ins.

Dolby’s senior technical marketing manager, Mark Pascoe, began each session with an introduction to Dolby’s new London HQ, followed an immersive demonstration of the Dolby Atmos theatrical replay system.

Avid UK pro audio sales manager Ben Nemes comments: “The Ray Dolby Theatre was a fantastic venue for the UK launch of Pro Tools 11 and the calibre of attendees was phenomenal. HHB and Scrub executed the event perfectly and we could not have been more pleased with the visitors’ reaction to the amazing new features that Pro Tools 11 has to offer.”

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