Hiroshi Kajita to head up Sony Media Solutions business

Sony has announced it has appointed Hiroshi Kajita as its new head of media solutions. He joined Sony in 1985 and has extensive experience working with media organisations, partners and customers across the industry.

Kajita will now build on the success Sony Professional Solutions Europe (PSE) has seen as one of the world’s leaders in media and entertainment by delivering on its product, solutions and services strategy to drive longer term customer value and accelerate growth of the business segment.

The company continues to focus on delivering outstanding technologies, integrated consulting services and solutions across the whole content value chain to help empower media companies to thrive.

Adam Fry, vice president, Sony Professional Solutions Europe, said: “With his wealth of experience and extensive knowledge of the media industry both in EMEA and across the world, Kajita-San’s appointment to head of media solution highlights the ongoing Sony commitment to its media solutions business. Kajita-San is a real asset to our organisation and we are confident he will continue to take the business to new heights as he leads the Sony Media Solutions agenda in Europe.”

“Sony is known across the globe for providing state-of-the-art products and solutions that meet the real-life needs of our customers – and this is no different for our media solutions business,” explained Kajita. “I have dedicated my entire career to putting our customers first and helping them go make tomorrow. I will continue to do so at the helm of Sony’s Media Solutions business. We have a huge opportunity to help our customers unlock the value of their content in a competitive post-digital landscape.”

Kajita joins Sony Professional Solutions Europe from Tokyo, Japan, where he was the corporate executive officer and member of the board for Sony Business Solutions Corporation. In this role he led various 4K and 8K OB van projects for major global broadcasters, IP remote production systems, one of the biggest IP routing solutions in the world and some of the most stunning Crystal LED installations world-wide.

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