Horse & Country TV goes global with cloud-based playout platform

Horse & Country TV (H&C TV), the television channel broadcasting exclusive sports event coverage, news, documentary, and personality-led programming about equestrianism and the country lifestyle, has deployed Amagi’s Cloudport to optimise the delivery of new channels around the world. Utilising Cloudport, which offers end-to-end broadcast workflow capabilities on the cloud, H&C TV is able to reach a wider global audience at a lower cost of traditional satellite-based playout methods, while improving its transmission quality.

“We transitioned to Amagi’s Cloudport platform in Benelux and Sweden in 2013 and then in the UK in 2014. We have since expanded into Australia and Germany,” said Heather Killen, CEO and chairman at H&C TV. “Amagi’s Cloudport platform resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market of just four weeks. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer.”

The Cloudport platform offers 99.99 percent guaranteed broadcast SLAs, and can be deployed at the edge, at the teleport, or even at the data centre to suit the broadcaster’s distribution requirements. With Cloudport, H&C TV can support dynamic graphics as well as live sports content, while localising each channel via subtitles, additional language audio tracks, and channel logos in order to best address regional audience preferences.