IABM appoints Fernando Lopez Cisneros Director of Europe

IABM have announced the appointment of Fernando Lopez Cisneros as Director, Europe. This newly created position will strengthen IABM’s presence and activity in this rapidly changing media technology market, and is the latest move in IABM’s drive to serve vendors in all the world’s major markets. Over the last year, the IABM has also established regional representation in APAC, North America and MENA.

Lopez’s brief covers delivery of the full range of IABM member services and support to vendors in Europe. Lopez will also focus on the recruitment of more European members to IABM, creating a more coordinated and effective voice in regional matters and on the international stage. Key to achieving this ambition, Lopez will drive the establishment of an IABM European Council, planned for early 2017.

Lopez has 35 years’ experience in the broadcast industry in Europe, Japan and South America. He entered the industry in 1972 supporting early 1” VTRs in Brazilian TV stations, and moved to Tokyo in 1981 to work with Hitachi on the development of their PAL 1” VTR. In 1984, Lopez moved to Robert Bosch/BTS in Germany to work on camera and production switcher development and deployment.

A move into sales followed, first with Hitachi in Germany and then Phillips in the UK and Germany. In 2001, Lopez joined Grass Valley as Director of Marketing and Business Development until he took up his most recent position in 2013 promoting the EVS DYVI switcher. Based in Sulzbach, Germany, Lopez is fluent in Spanish, Portuguese, English and German and has working knowledge of French, Catalan, Japanese and Italian.

“As IABM Director for Europe, I am committed to building closer relationships between IABM and its European members, ensuring that they all receive maximum benefit from the wide range of services IABM has to offer,” said Lopez. “I am also looking to add further local value through introducing symposiums, technical and marketing presentations around the region – and also to ensure that European members benefit from a closer relationship with their colleagues in other geographies.”