IABM appoints Lisa Collins head of member engagement

IABM, the international association for Broadcast and Media technology, has appointed Lisa Collins to the new position of head of member engagement.

IABM membership has doubled to over 600 members in the last six years, and now spans every broadcast and media technology sector, market, geography and company size from start-ups to SMEs to multinational organisations. There has also been increasing diversity in the types of member company categories ranging from traditional hardware giants and niche specialists to big IT and software powerhouses — each with differing requirements and priorities.

Lisa Collins has held the position of head of marketing for IABM since 2011. Over the last six months, in parallel with her marketing responsibilities, she has conducted in-depth conversations with a large proportion of the IABM membership, during which it became apparent that many members weren’t aware, or taking advantage, of the full range of benefits and services the Association offers.

“In my new role I will be able to give my full-time attention to ensuring all our members around the world get the very most out of their membership, and I will also be listening closely to their changing requirements,” Lisa Collins said. “The Global Engagement Survey (https://www.surveygizmo.com/s3/5264002/Feedback-Survey) we have just launched will also feed in valuable new ideas to further benefit our members and strengthen our role in the wider industry. I have always enjoyed engaging with our membership in my marketing role, and I am delighted to have the opportunity to do it full-time, getting to know each of the members’ plans and objectives and ensuring IABM is aligned with them in the support and services we offer.”