IABM launches sales and digital marketing training initiative

IABM has partnered with leading training providers to deliver sales, pre-sales product demonstration, answering RFPs and digital marketing training courses at discounted rates to support members in ongoing professional development of frontline staff by enhancing their sales and marketing skills.

The Sales training course, delivered by Sandler Training, is a two-day workshop entitled ‘Make Profitable Sales’. Using proven techniques, attendees will learn why people really buy, and how they can sell more – and more easily, without giving away free consultancy or unnecessary discounts.

Sandler Training is a global training organisation with over three decades of experience. It provides training and consulting services for small- to medium-sized businesses as well as corporate training for FTSE 100 companies. “Most IABM members sell very technical products, and it is so easy for these people to get trapped into ‘Free Consultancy’, giving away their knowledge and expertise for nothing,” said Shaun Thomson, UK CEO, Sandler Training. “We teach people to sound different from the beginning and always make the conversation about their client.”

The digital marketing courses are delivered online by Target Internet, enabling participants to learn about and deploy a wide range of digital marketing techniques from email and content marketing to social media, SEO, analytics & data and digital strategy.

With a client list that boasts many international brands including such names as Informa, Accenture, Mercedes Benz, MetLife Insurance and British Gypsum, Target Internet has built a reputation for delivering digital marketing training that produces results using easy to understand tools and techniques. “All of our trainers are highly experienced practitioners and will provide customised consultative insights and experience throughout our courses suggesting solutions to delegates’ individual challenges,” said Susana Mascarenhas, Commercial Director, Target Internet. “We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help delegates achieve their business objectives.”

The RFP and Product Demo Masterclasses are interactive and practical workshops, delivered by High Green Media at various convenient locations, and at customer sites for larger groups.
Many salespeople dread creating responses to RFPs as much as end-users do ploughing through them. Attendees at the RFP Masterclass will learn how to create stand-out RFP responses to improve their success rate by bringing through the business benefits clearly and concisely – as well as saving time and effort.

The Demo Masterclass concentrates on creating compelling demonstrations built around user stories that bring to life the benefits of the solution to operations and workflow, rather than boring users with endless menus and options.

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