IABM partners with new entity DPP Ltd
IABM is establishing a dialogue with new entity DPP Ltd. From 1 April, the Digital Production Partnership, an informal collaboration between BBC, ITV and Channel 4, will become a not-for-profit company limited by guarantee known as DPP Ltd.
IABM is in discussion with DPP on the twin objectives of establishing a means to sustain the success of the DPP initiative, while balancing the commercial and organisational challenges of doing so.
Peter White, IABM CEO, commented: “The DPP has been an outstanding example of content creators, content distributors and technology providers working openly together to achieve a mutual goal. However, sustaining what has been achieved is not without cost. The IABM as a not for profit trade association is seeking to use its resources to help the DPP develop a model that will secure IABM members engagement going forward and ensure an ongoing commitment to their work.”