IBC 2019: LiveU and Griiip combine for motorsports video and data platform
LiveU and Griiip are working together on a new end-to-end video and data platform for motorsport coverage.
The partnership integrates LiveU’s remote live broadcasts tech with Griiip’s data content solutions.
LiveU technology delivers HD live video from inside the racing cars, around the tracks, and from airborne drones while Griiip uses vehicle and race data to create engaging layers analysis and insights using AI.
The intended audience is fans, drivers and gamers.
The new platform has already been implemented in this year’s G1 Series across Europe, watched by fans around the world, including on ESPN in Brazil. Other Formula series are also now said to be evaluating the solution for their own races.
Ronen Artman, vice president of marketing of LiveU, said: “Our collaboration with Griiip has been a true game changer. Together we’ve created a uniquely exhilarating and informative live viewing experience and broadcast solution. We believe that the combined Griiip and LiveU platform will become the motorsport industry standard going forward because of the incredible value it provides.”
Tamir Plachinsky, CEO of Griiip added: “Our platform brings viewers live-action directly from the track or other motorsport venues and intensifies viewers’ experiences. By analyzing the data coming from the vehicles and drivers, we provide all this information to viewers in an engaging, storytelling and easy-to-understand format.
“Combining our data and viewer engagement solutions with LiveU’s state-of-the-art live HD video experience, we can efficiently deliver truly innovative content, bringing increasing value to media partners, racing leagues, viewers and gamers.”