IBC 2019: Ross Video to demonstrate XPression integration with Sparx Technologies

Ross Video’s (stand 11.C10) XPression will be demonstrated at IBC 2019 and will feature a highly efficient integration with the Sparx Technology Participation platform to provide content creators with real-time viewer engagement tools.

“The Sparx Technology Participation platform enables viewer interaction and participation from any connected device, which allows content producers to engage viewers in real-time to any platform”, explains Patrick Twomey, Ross Video’s Director of XPression Product Marketing. “The real-time interactive display and results Sparx provides across all platforms, which can range from polling, trivia, predictive gaming, sports wagering and audience data, plug directly into XPression DataLinq™ for a virtually transparent integration. Any XPression customer, from a local newscast to the largest sports stadium, can engage viewers and display the results from the Sparx tools in real-time”

“Sparx is proud to be part of the Ross Xpression Marketplace as we collaborate to provide solutions for the next generation of in-venue and multi-screen consumer engagement,” states Al Thorgeirson, CEO Sparx Technology.

The Sparx Participation Platform allows television broadcasts, digital streaming services and video producers to engage audiences in real-time voting, polling, gaming and viewer sentiment gathering activities. Integration with Ross Video XPression using DataLinqTM makes integration to real time data from Sparx straight-forward and improves the impact of live content viewer interaction and powerful multiplatform branded sponsorship opportunities.