IBC 2019: Sony to address market challenges and adding value to workflows
Sony will return to IBC 2019 to showcase its latest portfolio of products and services that are designed to help customers create efficiencies, increase ROI and empower them to ‘Go Make Tomorrow’.
“Our industry has undergone a significant transformation over the past 12 months, fuelled by the continued growth of cloud technologies and services, virtualisation of media services and the rising interest in AI and IP Live. We are looking forward to unveiling our range of new products and services that have been developed as a direct result of customer feedback and business needs at IBC. They will allow customers to address industry challenges with speed, greater flexibility, creativity and efficiency,” said Stuart Almond, head of intelligent media services, Sony Professional Solutions Europe.
To address the increasing market demand for Live Production efficiency, Sony will come to IBC demonstrating its range of IP Live solutions, which help its customers increase their productivity through remote integration (REMI) and enable better use of both technical and human resources in production workflows. Aiming to deliver even more advanced, coherent remote integration solutions, Sony will also debut its new strategic partnership with Nevion, a provider of virtualised media production solutions. The combination of IP solution expertise from both organisations will help customers transition to IP enabling environments more efficiently.
The showcase will include a range of IP, 4K/HD and HDR capable products, from servers and XVS series switchers, to system cameras, including HDC-5500, the 2/3-inch 4K CMOS Global Shutter sensors system camera launched at NAB in April. Visitors will be able to see the products operating in multiple workflow environments, from IP/REMI solution, UHD & HDR operations, and including fully automated production with ELC.
Sony will also demonstrate Live Element Orchestrator (LEO) solution, the complete, interoperable ecosystem for IP Live production, supporting SMPTE ST 2110 standard both in HD and 4K. Offering solutions for any size of live production, Sony will also showcase virtual production, its on-demand cloud production service that provides a complete toolset for multi-platform content creation and delivery.
To help customers reach the right audiences at the right time, whilst adding value to their workflows, Sony will be showcasing Intelligent Media Services (IMS), the newly-created division within Sony Professional Solutions Europe.
IMS includes VEN.UE, a suite of services that transform traditional supply chains and provides end-to-end digital media management and distribution. It also includes the cloud-based workflow service for news production XDCAM Air, and media cloud platform Ci, all of which enable media companies to leverage the scalability and flexibility of cloud-based production workflows. Sony will also showcase Media Backbone Hive, the multi award-winning news production system that supports production teams with their vision and helps them streamline workflows, boost efficiencies and reduce operational costs.
Content creators are increasingly investing in solutions that provide them with the flexibility and creative tools needed to capture incredible images, which engage their audiences. At IBC 2019, Sony will showcase its portfolio of solutions that support every step of the content creation workflow, including the globally recognised PXW-FS5M2, PXW-FS7M2, PXW-Z190 and PXW-Z280 camcorders.
The CineAlta digital motion picture camera, Venice, with its recently announced, customer driven version 5.0 firmware and version 4.0 now available in the market, will also be on display at IBC.
“IBC is always a great opportunity for us to meet with customers, not only to showcase our products and services, but to gather further insight on the challenges they face. As we focus on helping media companies to embrace ‘Live Your Vision’ through the combination of our state-of-the-art products and customer-led services, our aim is to establish long term partnerships that make the most of our expertise and help customers respond to market changes so they can make tomorrow,” concluded Almond.
Sony will be exhibiting at stand A10, Hall 13 at RAI Amsterdam from 13th – 17th September. The Sony press conference is scheduled for 9.30am CEST on Friday 13th September 2019 at the stand and will be streamed live.