IBC 2019: Western Digital flaunts latest in storage products

Changing the game for every step of the media and entertainment workflow — Western Digital (stand 7.D02) is showcasing one of the world’s broadest and most trusted portfolios of storage systems and solutions from its SanDisk, G-Technology, and Western Digital brands. The portfolio features a breadth of solutions featuring NVMe technology designed to enhance performance from capture to broadcast to archive.

The company’s lineup of NVMe offerings can address anything from traditional production offloading and DIT applications to emerging edge computing architectures, while also enabling massive scalability to meet growing data demands in the industry. From curating, storing, transferring, distributing, editing and archiving content, Western Digital is a leading provider that can simplify and improve the complete workflow. Visitors to the company’s booth will see how it is helping creative enthusiasts, independent filmmakers, studios, production houses, and broadcast and distribution companies improve productivity, lower total cost of ownership for 2K, 4K, 6K, HFR and UHD workflows, and ultimately, improve the profitability of their projects.

Featuring next-generation NVMe technology, the company is showcasing its fastest memory card yet, the SanDisk Extreme PRO CFexpress Card Type B. The new card is ideal for photographers and videographers that need the most advanced technology to keep up with increasing demand for high-quality content. With blazing speeds, over three times the speed of its current performance card formats1, the CFexpress card enables consistent recording of RAW 6K video3 and enhanced workflow efficiency. The card is scheduled to be available later this year. Additionally, the company is showing its new 1TB SanDisk Extreme PRO SD UHS-I memory card – the world’s fastest 1TB UHS-I SD card2. Expected to ship at the end of this month, this super high-capacity SD card is perfect for shooting 4K UHD video3 and sequential burst mode photography.

G-Technology professional-grade storage equipment can keep up with the high-pressure workflow demands of creative professionals, whether they are in motion, on location or in the studio. G-Technology products improve the efficiency of digital workflows and protect their high-value media with a wide range of storage solutions that enable creators to push the boundaries of what’s possible. For unforgiving, on-the-go environments, G-Technology is showcasing its rugged family portfolio, which includes: ArmorATD, G-SPEED Shuttle SSD with Thunderbolt 3, G-DRIVE Mobile Pro SSD with Thunderbolt 3, G-DRIVE Mobile SSD, G-SPEED Shuttle with Thunderbolt 3 and its G-SPEED Shuttle XL with Thunderbolt 3, purpose-built for durability and ultimate reliability. G-Technology’s portfolio offers a range of external SSDs and HDDs, including an extremely fast portable NVMe SSD (G-DRIVE Mobile Pro SSD) and ultra-rugged, fast SSD (G-DRIVE Mobile SSD).

Also, at IBC, the company is unveiling an increased capacity with its 5TB G-Technology ArmorATD drive, and also spotlighting its popular NVMe offerings, including the 2TB G-DRIVE Mobile Pro SSD and the 32TB G-SPEED Shuttle SSD with Thunderbolt 3. Additionally, G-Technology’s G-TEAM Ambassadors will be onsite sharing workflow tips and techniques.

Western Digital’s Data Center Systems (DCS) Portfolio:
The relentless growth of data, and its strategic value, is driving the transformation of storage infrastructure like never before. With data bouncing between production companies, varying post-production facilities, studios and distribution outlets, and even within multiple department siloes, creating, managing and distributing media content creates significant challenges. Whether enabling hybrid cloud or hyperconverged infrastructure environments, real-time analytics, AI/machine learning or other data-intensive workloads, Western Digital delivers the high-performance, unmatched economics, and cost-effective scalability that customers need to protect, mobilize, transform, and extract greater value from data. Western Digital’s data center systems solutions on display will include its ActiveScale exabyte-scale cloud object storage system, and the Ultrastar family of storage servers and platforms for DIY and software-defined storage environments.

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