IBC 2024: Magnifi and Singular.live integrate to provide enhanced graphics and social media
When sports fans watch graphical overlays in games, they are increasingly likely to be watching those provided by live-HTML-graphics leader Singular.live. To continue expanding its partner ecosystem, the company has integrated with Magnifi by VideoVerse, an AI-driven video-technology company and powerful video-editing SaaS.
This integration is perfectly suited because both partners already serve rightsholders, including sports teams, franchises, and leagues. Singular.live gives the brands the ability to produce graphics for any live workflow, including SDI, NDI, and cloud productions for both traditional linear broadcast and digital productions. This type of dynamic presentation is essential to engage fans in an intensely competitive entertainment environment.
Magnifi has a similar mandate. The AI-powered video editor enables rightsholders to better utilize their existing content through highlight generation. Producers can more easily create highlights through meta-tags, auto-resizing, auto-personalization, and distribution to more than 20 social channels from a single backend.
Integration of Singular.live and Magnifi enables clients to pair Magnifi’s social-media highlights with Singular’s dynamic graphics, making them instantly shareable across platforms. The collaboration brings Magnifi’s capabilities to Singular’s global roster of sports and entertainment clients.
“Our latest partner integration brings yet another tool for our clients to easily adopt and use,” says Singular.live CEO Steven Heimbold. “Magnifi enables rightsholders to not only create highlights but also instantly distribute them to where viewers are. From this perspective, Magnifi is an end-to-end solution that helps every rightsholder capture the growing viewing audience on social media.”
As a new Singular technology partner, Magnifi is positioned to capture even more of the market for live sports production. The product is capable of working across the value chain, from archival footage to same-day recaps. Live sports production, however, is the coveted arena for sports viewership thanks to the growth of mobile: more fans than ever look for games on the go.
“Demand for live sports is increasing, but so are viewer expectations,” says Magnifi Group CRO Meghna Krishna. “Fans expect a polished presentation, complete with the best highlights when they sit down to watch a live game. With our integration with Singular.live, fans will get exactly that. They’ll have a best-in-class viewing experience, which will increase viewership and, in turn, value for our rightsholders.