IBC 2024: MediaKind enhances MediaFirst TV platform with ThinkAnalytics’ AI-powered content discovery and advertising solutions

MediaKind, global leader in media-technology services and solutions, today announced a strategic partnership with ThinkAnalytics, bringing advanced AI-powered content discovery and advertising solutions to MediaFirst TV Platform customers.

The integration of the Think360 suite will enhance MediaFirst’s existing core recommendation engine, with best-in-class AI-driven functionalities. As the battle for viewer engagement intensifies — driven by the rapid expansion of streaming platforms, app-based services, and super-aggregation — the partnership enables MediaKind customers to deliver standout,  supercharged user experiences. Some of the world’s biggest service providers will now benefit from ThinkAnalytics’ Emmy Award-winning personalized-content-discovery, advertising-optimization, and intuitive natural-language–search capabilities.

Key benefits to MediaKind customers:

• Enhanced Content Discovery and Cutting-Edge Personalization: AI-driven recommendations and content discovery improve user engagement, reduce churn, and increase customer lifetime value (CLV).
• Natural Language Search: ThinkVoice enables users to discover content intuitively with advanced voice-search features.
• Targeted Advertising: ThinkAdvertising combines first-party data with actionable audience insights, delivering  precision-targeted ads that align with MediaKind’s Emmy Award-winning Prisma technology.

“This partnership takes our MediaFirst TV Platform to the next level,” says Ashish Patel, president, operator platforms, MediaKind. “By integrating ThinkAnalytics’ advanced AI tools, we’re delivering more than just recommendation services; we’re providing MediaFirst customers with a foundation for long-term innovation, making content more accessible and advertising more relevant. These new features enhance their ability to rapidly test and adapt, making data-driven decisions to optimize streaming services while delivering an enriched user experience that will ultimately increase retention and monetization.”

ThinkAnalytics’ Think360 suite enables operators to run A/B tests, make real-time adjustments, and implement new strategies without expensive development. In-depth analytics allow operators to measure UI performance and optimize their content strategy, and editorial tools and flexible balancing of content sources allow users to find exactly what they want, even as content libraries and super-aggregated services continue to expand.

“We’re excited to bring our advanced AI solutions to MediaFirst customers, enabling them to deliver tailored, contextually rich viewer experiences,” says ThinkAnalytics Chairman Eddie Young. “Our collaboration with MediaKind will ensure MediaFirst users benefit from breakthrough innovations in personalized content discovery, GenAI, and optimized advertising offerings.”

For more insights, join MediaKind’s Ashish Patel and ThinkAnalytics’ Peter Docherty at the IBC Showcase on Friday, 13 September at 14:45, for a session titled “Innovation through Strategic Partnerships in PayTV.” They will be joined by Evergent CEO Vijay Sajja and Bitmovin Chief Architect Igor Oreper to discuss the impact of these collaborations on customer success.