IBC Showcase will continue after successful launch week
IBC has announced that Showcase will continue after a successful launch week that supported over 1,000 exhibitors and brought 20,000 attendees to virtual sessions from the 8-11 September 2020.
Continuing under the theme of “Empowering Content Everywhere”, the next three sessions will run on 8, 15 and 22 October, bringing together leading innovators including Comcast, Fastly, Gracenote and Vast Data. The sessions will deliver insight and debate on key industry topics and trends, providing the impetus for deeper conversations between vendors and customers.
IBC launched the Showcase as part of its ongoing commitment to connecting the industry and driving sales leads, innovation and collaboration.
“IBC was created to help the industry connect, collaborate, share ideas and drive sales. This is at the heart of our continuing commitment to the industry, now delivered through a hybrid of live and virtual events,” said Michael Crimp, chief executive at IBC. “We will continue to evolve our virtual offering and I am excited that IBC Showcase will be an ongoing platform, building on the success of the opening week.”
Danna Mann, director of marketing operations and events at TAG V.S. added: “Connecting with customers, partners and other vendors helps to drive innovation, providing the opportunity to cross-pollinate and share ideas. IBC Showcase ensured that we can all continue to move forward through this challenging time.”
The inaugural IBC Showcase ran from 8-11 September 2020, and directly generated over 8,000 leads through a series of live exhibitor presentations and workflow tours, with visitors joining from 120 countries.
The event saw eight, fast-track proof-of-concept R&D projects being unveiled. The IBC 2020 Accelerators programme brought together 62 organisations to collaborate on many of the hottest business and technology opportunities. The results included a live 5G remote production, an interactive live music talent show, AI-assisted shot list creation and streamlined animation production.