IBC2023: Appear to demonstrate the efficiency of ‘elegant engineering’

The X Platform and XC Platform will take centre stage on the Appear stand at IBC2023 as the company looks to demonstrate the efficiency of what it calls its ‘elegant engineering’.

“We believe that if our engineering is as elegant as possible, then our media processing and transport solutions will always be more power, space and operationally efficient than our competitors,” said Thomas Bostrøm Jørgensen, CEO at Appear. “This approach has been a critical element in becoming a world-leader in premium live event contribution. At IBC2023, we will show how and why many of the world’s largest rightsholders use Appear solutions to get their footage from stadium to studio and beyond.”

The Appear stand will have a sports-bar style experience with three main demonstration pods. These will showcase live contribution with the X Platform, a Network Operation Centre (NOC), demonstrating how Appear’s solutions provide operational confidence through workflow security, management and monitoring, and linear and OTT distribution with the multiple functionalities and density of the X Platform and XC Platform as well as the Neo Series.

“One of the aims of our elegant engineering concept is to make sure that the first iteration of an Appear solution has the correct architecture and all the essential building blocks to make our customers successful, both now and in the future. For instance, at launch our X Platform included a toolset to support the ‘trusted boundaries’ of standards such as SMPTE RP2129. As well as providing amazing functionality, capacity, security and versatility, our elegant engineering concept bakes-in sustainability, as demonstrated in lab tests run by one of Europe’s largest telcos, which saw our solution produce 38x less CO2 and 7x less power per channel than a major competitor,” said Thomas Lind, director product management, Appear.

Jørgensen concluded: “At IBC, the team and I also look forward to sharing updates on our initial trials of hardware-accelerated SRT – working with major broadcasters and media enterprises, we are enabling them to revolutionise efficiency, ROI and flexibility through transporting high-quality video over the internet. Traditionally our customers have relied on expensive satellite links and dedicated fibre circuits; the high density of our new hardware-accelerated SRT provides an option to make game-changing reductions to video transport OPEX costs.”