IBC2023: Backlight to showcase product line innovations across creative and streaming workflows
Backlight is set to show a host of new product updates and integrations at IBC2023.
The company’s feature-rich solutions allow broadcasters and rights owners to create more content, distribute everywhere, unlock new revenue streams and manage media and creative projects in the cloud intelligently and economically. The latest updates to its products aim to reduce pain points across the video lifecycle for more streamlined production and monetisation.
At the show, Backlight will demonstrate how Wildmoka Live Studio’s single interface makes it easy to tailor an existing live stream, or create a new one, from multiple live sources, clips, graphics and images, while preserving brand consistency with pre-configured production rooms and templated destinations. With the browser-based Live Studio, customers can generate platform-specific, low-latency content experiences and engage broader audiences through simultaneous distribution to any digital destination.
Backlight’s ability to detect ad opportunities using machine learning is combined with low latency ad routing, device targeting, and a custom approach to ad macros in the newest version of Zype Playout. Customers have seen 516% increases in ad inventory, 15% increases in fill rate and 44% improvements in ad rendering when compared to leading playout providers, according to the company.
Backlight will also showcase how easy it is to pull assets from any storage managed by iconik into Wildmoka’s live production environment for hyperdistribution as well as workflows for metadata-intelligent live-to-archive.
New features and integrations for iconik, ftrack and cineSync that increase creative workflow speed, flexibility and control will also be highlighted. These include iconik’s Favoriting functionality, which allows quicker retrieval of key assets, and updates to Collections now provide detailed insights into their sizes and creation history to empower better storage decision-making and resource allocation. iconik demos will include a forthcoming integration with Apple’s Final Cut Pro X that empowers users to effortlessly import/export iconik media directly into their FCPX editing environment and an updated integration with the media review and approval solution cineSync.
cineSync, meanwhile, expands format and standards support with OTIOZ playback, USD support and new ways to manage colours and notes in cineSync 5. ftrack Studio offers next-level precision for creative reviews by adding Wacom and stylus support and increased control for production tracking with new task scheduling and notification options.