IBC2023: Cloud strategy in focus for Globecast

Globecast will be highlighting the latest advances to its cloud strategy at IBC2023, following significant acceleration of the company’s proposition in the past 12 months.

According to Globecast, most of its customers are considering moving to the cloud, or to a hybrid solution of cloud and on premise. Thanks to its five-year transformation experience, multiple real-world cloud projects and major investments, the company proposes and resources customer-specific solutions, applying its skillsets and knowledge, and that of its partners, to achieve this. Globecast works with customers at the consulting stage to understand their unique business objectives and how it can create, integrate, orchestrate, monitor – and, if desired – operate services for them.

With the release of its newly announced CloudMediaHub, Globecast combines its decades of understanding of live and on-demand content contribution, acquisition, distribution and delivery, with its extensive range of cloud processing capabilities. It integrates this connectivity across satellite, fibre, 5G and IP with industry leaders’ media supply chain SaaS solutions, designing advanced, end-to-end services orchestration.

Globecast also leverages its CloudMediaHub capabilities, its integrations with strategic partners and its four MCRs in LA, London, Paris and Singapore to monitor and potentially operate end-to-end services. This allows its customers to focus on their core business, saving considerable time and resources.

Globecast executives will be on hand at IBC to discuss customer and service examples and will be participating in thought leadership discussions and panels.