IBC2023: Grass Valley and pixitmedia form strategic alliance
Software-defined storage and data management and orchestration solutions specialist pixitmedia has formed a strategic alliance partnership with Grass Valley.
This technical alliance partnership brings together the expertise and technology of the two companies to provide a joint offering that is the beginning of an exciting journey for both companies. Grass Valley has chosen pixstor, pixitmedia’s software-defined storage solution product, as one of the latest additions to its Agile Media Processing Platform (AMPP) ecosystem.
As a Gold Alliance partner and part of the AMPP Universe, pixstor gives Grass Valley customers the flexibility to implement a tailored storage solution to meet their individual needs, including capacity and performance requirements, with the enterprise-scale resilience and support proven in the most demanding of industries. Used by Red Bee Media and other media customers, pixstor underpins numerous linear and non-linear national broadcasters, such as the Fox Sports, Cinelab London, Viceland, Multicom Entertainment Group and others.
“We are excited to join forces with Grass Valley to provide unparalleled choice and freedom to customers,” said Ben Leaver, business line leader and co-founder of pixitmedia. “In today’s rapidly evolving media landscape, this partnership allows us to offer a solution that empowers content creators, broadcasters and post-production professionals to focus on producing and distributing their exceptional content rather than worrying about managing and storing their data.”
“We are dedicated to delivering solutions that empower our customers to create, manage and distribute content with confidence,” said Adam Marshall, chief product officer at Grass Valley. “By combining pixitmedia’s data management and orchestration expertise with Grass Valley’s production technology, we are taking a significant step towards delivering a comprehensive ecosystem that addresses the unique data management challenges of the media industry.”
pixitmedia will join Grass Valley in their stand 9.A01 at IBC2023, demonstrating how pixstor integrates into Grass Valley’s Elastic Recorder, Scheduler and Edius platform, enabling recording, editing and playout of broadcast content.
“Grass Valley provides a wide spectrum of technology that underpins the way media is distributed and consumed across the world,” added Leaver, “yet the actual files need to exist somewhere. pixitmedia’s role is to provide reliable, consistent and deterministic data management and orchestration, so that when Grass Valley presses the play button, we serve the data – and it’s game on.”