IBC2023: Magnifi to unveil updates to its AI-powered video solutions

Magnifi by VideoVerse will showcase new AI products and functionalities at IBC2023.

The company will unveil its latest product designed exclusively for entertainment content. This solution automates the creation of short clips from long-form content using advanced recognition of faces, speech, places, objects, actions and audio cues. The platform is expected to be launched in beta to a select set of early access clients by the end of the year.

Also new is the Bulk Auto-Flip solution, which in conjunction with Digital Highlights Pro, empowers users to ‘auto-flip’ a large quantity of videos simultaneously with accuracy. The feature automatically adjusts the aspect ratios of each video, enabling rapid production and efficient go-to-market delivery.

Magnifi’s ball tracking technology ensures that the action remains centred during the auto-flip process. The success of Bulk Auto-Flip has been demonstrated in the 2023 season of the Vietnam Pro Basketball League (VBA), where it efficiently handled multiple aspect ratios of 16:9, 9:16, and 1:1.

For the first time at IBC, Magnifi will present Reely.ai, its recently acquired esports AI-powered content creation and social media distribution company. Reely’s platform automatically identifies highlights and key moments within a game, simplifying the creation and sharing of highlight videos across various social media channels.

It has started its integration into VideoVerse’s suite of solutions to expand and enhance capabilities in the gaming market, providing advanced tools to players, streamers and content creators seeking to develop, share and extend the reach of high-quality video content.

Magnifi will also demonstrate a new functionality within its software solutions that enables the automatic detection of logos for sponsors and marketing brands. This feature provides tangible proof of performance for brands.

In addition to the demos, Magnifi’s co-founder and CEO, Vinayak Shrivastav, will participate in a panel on Saturday 16 September, at stand 5A.28. Titled‘Key Steps to Success in the Streaming of Sport’, the panel will explore how sports production and delivery can evolve to offer viewers a more personalised and engaging experience, with AI playing a pivotal role in enhancing post-production processes and supporting creativity.

Shrivastav stated: “At Magnifi, we continuously push the boundaries of technology to enhance the viewer experience. We are thrilled to return to IBC, the most important broadcast tradeshow in Europe, with upgrades to some of our most popular solutions, simplifying the work of broadcasters and delivering an exceptional final product to consumers.”

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