IBC2023: Newsbridge to showcase updates to MXT-1 AI video indexing technology

Newsbridge will be introducing new features for its patented AI video indexing technology MXT-1 at IBC2023. MXT-1 combines multimodal and generative AI to understand and describe what’s in audiovisual media, making relevant content quickly searchable by anyone. The technology, launched in beta mode in April, will be rolled out at IBC2023 to broadcasters, TV channels and sports rightsholders globally. It is capable of indexing more than 500 hours of video per minute, including metadata and descriptions.

“The initial deployments we’ve done with customers during the beta phase show that MXT-1 has the potential to disrupt media workflows far beyond what we expected,” said Philippe Petitpont, co-founder and CEO at Newsbridge. “At IBC2023, we’ll highlight how MXT-1 makes content searchable in less than two seconds and demonstrate advanced new features such as automatic media summaries — comprehensive descriptions of what’s inside users’ video content.”

Newsbridge has also redesigned its Cloud Media Hub, offering a more intuitive user interface with simpler navigation and enhanced functionality that the company says makes the platform fast to learn and easy to use.

Other new enhancements that will be shown at the show include:

• Rich media summaries: MXT-1 quickly generates comprehensive descriptions of media assets, enabling users to fully understand what content is about without watching it in its entirety. With MXT-1, digital and marketing teams can automatically create engaging video titles, descriptions, tags and chapters that help speed up publishing to social and digital channels, drive more traffic, and improve viewer experience.
• Multi-language descriptions: MXT-1 allows users to view scene descriptions and media summaries in English, French, Spanish, Italian, German, Portuguese and Arabic, with more languages to come.
• Speedy multilingual transcription:MXT-1 automatically detects and transcribes a single media asset when more than one language is spoken. By translating the segments into a single language, MXT-1 saves a user significant time.
• Highlight identification:MXT-1 allows media loggers and cataloguers to spotlight the most engaging or exciting moments in a video. Content creators can then specifically search for highlights within a media asset, helping them quickly detect the most usable footage for documentary, news story, and social media use.