IBC2024: Ateliere to showcase genAI media supply chain and sustainable remote live production software platform

Ateliere Creative Technologies will be highlighting how its genAI media supply chain solution Connect AI and live production solution Ateliere Live can enhance operational efficiency and optimise monetisation at IBC2024.

Connect AI is the industry’s first end-to-end genAI media supply chain that transforms content workflow management from capture to consumer, enabling customers to significantly improve supply chain efficiencies and monetisation opportunities using intuitive ‘smart agent’ interactions and continuous learning algorithms.

It runs on Amazon Web Services (AWS) and integrates generative, multimodal AI and machine learning technologies into cloud-native media supply chain platform, Ateliere Connect. Intelligent capabilities include AI-driven content identification, automation and optimisation for inventory organisation, content discovery, metadata creation and enrichment, content delivery, and monetisation. Connect AI is commercially available today.

Ateliere Live is a cloud-based live production and editing platform that integrates production editing, mixing, graphics and effects on one software platform. Proxy contribution feeds and synchronised proxy-master feed timing for remote production workflows enable geographically dispersed teams to maintain frame-accurate camera selections. Ateliere Live also allows quick setup of a new production pipeline on public or private cloud for an event, eliminating the need for capital investments in static studios and editing suites.

The innovative design streamlines creating multiple production versions for various viewing platforms such as Twitch, TikTok and YouTube. It utilises market-leading GPU technology to cut compute power and latency. Ateliere Live is currently used by top broadcasters, delivering technology cost savings of over 50% per hour of live TV compared to traditional broadcast suites, along with at least a 70% reduction in carbon footprint, according to the company.