LucidLink is set to unveil what it describes as a series of transformative new product innovations for the first time at IBC2025.

These latest developments extend the LucidLink experience to every creative and everyone connected to the workflow. Alongside these announcements, the company will feature in the IBC Showcase Theatre with partner Moments Lab and host a series of networking and community-focused activities in its new location, stand 6.A12.

Alongside its own presence in Hall 6, LucidLink will also be part of the AWS stand in Hall 5, within the Content Production area. Here, the company will demonstrate its collaboration with AWS Deadline Cloud, a fully managed service that streamlines the setup, scaling and management of render farms.

LucidLink’s integration with AWS Deadline Cloud allows creative teams to connect workflows from ingest through rendering without delays caused by downloads, syncing or complex infrastructure. LucidLink provides instant access to data across distributed teams, while AWS Deadline Cloud provisions and scales compute resources on demand.

The result is faster creative iterations, more efficient use of resources and greater flexibility in the cloud.

Peter Thompson, co-founder and CEO of LucidLink, said: “At IBC this year, we’re thrilled to unveil a new generation of products and functionality. These are the same innovations that helped earn LucidLink an Engineering Emmy Award, and they are designed to bring the LucidLink experience to every creative professional. Our new collaboration with AWS Deadline Cloud further reinforces this vision, giving studios a faster and more flexible way to produce content in the cloud. We invite attendees to see our technology firsthand by joining our Showcase Theatre session with Moments Lab, visiting our new stand in Hall 6, or finding us at the AWS stand in Hall 5.”