MediaKind, a global leader in cloud-based video streaming technology, and Accedo, a global provider of video streaming software and services, today announced a strategic partnership to deliver a pre-integrated, ready-to-deploy Direct-to-Consumer (D2C) streaming solution designed for today’s digital-first audiences.

With streaming consumption at record levels, audiences expect personalized, seamless, and intuitive experiences. To meet this demand, leading media and sports brands are turning to solutions that blend engaging user interfaces with powerful, scalable infrastructure—simple to deploy and effortless to operate.

The new D2C solution combines MediaKind’s self-serve cloud video platform, MK.IO, with Accedo’s flexible front-end applications to deliver a faster, simpler route to market. Key benefits of the joint offering include:

• Proven with leading global brands – trusted by top sports, media, and entertainment providers worldwide
• Lower total cost of ownership – pre-integrated workflows reduce cost and complexity
• Faster time to market – launch premium streaming services in just weeks
• Stronger subscriber loyalty – seamless, high-quality experiences minimize churn
• Future-ready user experiences – a feature-rich backend combined with flexible front-end apps delivers a modern, scalable solution

“This partnership unites two trusted leaders in premium streaming,” said Andrew Payson, VP of Corporate Development at MediaKind. “With MK.IO powering a robust cloud video infrastructure and feature-rich backend, and Accedo delivering flexible, engaging user experiences, we’re enabling media brands to launch, scale, and evolve standout streaming services faster and with greater simplicity.”

“Our partnership with MediaKind delivers a foundation of technical and operational excellence that the market is looking for,” said Luke Gaydon, Head of Offering & Portfolio Management at Accedo. “Both Accedo and MediaKind have a proven track record of driving growth for some of the best-known brands in Media & Entertainment, Sports, and Pay TV. We are excited about creating new experiences together that help our customers achieve their key business outcomes, whether that’s increasing revenues, reducing TCO, or combating subscriber churn.”

The joint solution is available immediately and will be showcased at IBC2025 during an event at MediaKind’s booth (1.D71) at 4:30pm today (Friday, September 12).