Pixitmedia by DataCore is set to debut its unified platform at IBC2025.

Built around four core pillars of discovery, collaboration, data management and orchestration, the platform delivers an interoperable solution that enables global media and entertainment organisations to locate, move and monetise their data easily and efficiently.

Through the integration of high-performance, multi-protocol file access, advanced media archiving and AI-driven capabilities, the Pixitmedia platform gives media teams unmatched visibility and control, eliminating complexity, reducing operational costs and simplifying workflows throughout every storage layer.

Pixitmedia’s architecture addresses some of the most pressing data issues facing media organisations today. Underpinning the platform are solutions that align with the four pillars and offer increased visibility, automation, and efficiency at each stage.

• Discovery: Smart indexing and metadata classification enable intuitive, fast search across storage layers, including previews and proxies for instant content verification.
• Collaboration: Unified views and shared access across teams, sites and clouds eliminate data silos and ensure secure, auditable workflows.
• Data management: Intelligent data movement and active archives optimise cost access. Open formats and zero lock-in ensure freedom of data ownership.
• Orchestration: Integrated pipeline automation, with secure transfer and event-driven workflows, speeds time to delivery and manual tasks.

“As the demands on global media organisations grow, whether that’s managing increasing hybrid complexities, scaling workflows, or extracting content value more effectively, we recognised the need for a unified, forward-looking approach to data management. That insight shaped our strategy to deliver a more intelligent, connected and efficient solution,” explained Barry Evans, SVP product development, Pixitmedia. “By eliminating fragmented systems across geographies or storage layers, the Pixitmedia platform adapts to each organisation’s evolving needs, supporting both cloud-native and hybrid environments without lock-in.”

“IBC2025 is a milestone moment for us, as it represents the first time we will showcase the full value of our acquisition strategy,” added Abhi Dey, chief product officer, Pixitmedia. “Through careful alignment and deep integration, we can now present a revolutionary approach to data management for the media and entertainment industry.

“Ultimately, Pixitmedia gives customers the freedom to manage their data across the entire media lifecycle, transforming infrastructure from a sunk cost into a strategic asset. It fuels innovation, reduces risk and unlocks long-term value. For stakeholders, that translates into better margins, increased agility, and greater competitive advantage.”