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IBC2025: Varnish Software’s Ora Streaming to make European debut

Ora Streaming, a private CDN-as-a-service developed by Varnish Software in strategic alliance with Intel, will receive its official launch in the EMEA region at IBC2025. This expansion brings Ora’s purpose-built, high-performance content delivery platform to broadcasters, OTT providers and digital media companies across EMEA.

Designed to meet the evolving demands of the streaming market, Ora Streaming addresses the unique challenges faced by platforms in EMEA, including diverse regional scalability needs, stringent cost controls and complex compliance requirements. By combining dedicated infrastructure and predictable opex pricing without egress or overage fees, Ora empowers streaming services with unmatched performance and operational control.

“The EMEA streaming market presents distinct challenges, particularly around managing costs, navigating regional compliance and ensuring data sovereignty,” said Lars Larsson, CEO of Ora Streaming and co-founder of Varnish Software. “Ora brings a globally proven solution that directly addresses these needs, enabling streaming platforms to regain control over their delivery stack, optimise expenses, and meet local regulatory demands with confidence. Our presence at IBC underscores our commitment to supporting the region’s media and entertainment industry.”

Ora is powered by Varnish Enterprise and optimised for Intel Xeon 6 processors, ensuring industry-leading throughput (up to 1.5Tbps per server) and energy efficiency (1.4Gbps/Watt). This foundation allows Ora to deliver a new kind of content delivery service, featuring rapid deployment with support for hybrid cloud, containers and regional points of presence (PoPs) across EMEA; dedicated infrastructure with cache sharding and persistent disk-based caching; and persistent edge caching and edge compute, enabling services like real-time personalisation directly at the network edge.

Ora fills a critical market gap by offering a fully managed private CDN that removes the typical burdens of DIY deployments or fragmented software stacks. It eliminates capex and simplifies operations, making it an ideal choice for large to mid-sized broadcasters, OTT providers and ad-supported platforms seeking multi-terabit scale and enterprise-grade quality of service.

Ora is offered as an exclusive, fully managed private CDN and Edge Delivery service to select customers and is available now across the EMEA region.

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