New from Vizrt is Viz Arena 6, the latest version of its all-in-one live augmented reality (AR) graphics and virtual advertising sports solution.

It’s a power-packed release with AI embedded to reduce calibration headaches and radically simplify keying and masking. The new AI-driven features are designed to make it easier for operators to integrate AR graphics into live broadcasts, lowering the barrier to entry for creating stunning AR sports graphics.

With AI calibration, AR graphics and virtual ads stay locked to the field, no matter how the camera moves, and gets graphics to air 10x faster without losing any precision. The Sports Intelligent Keyer uses ambient learning to intelligently separate foreground from background, with minimal manual input required.

“We were blown away by the AI calibration and AI keyer, they really transformed our fast-paced MotoGP workflow. We were supposed to be beta testing, but Viz Arena 6 was so stable and consistent, that we decided to take it straight to air,” said Sergi Sendra, senior director, media content, technical and production departments at Dorna Sports.

By lowering the barriers to AR graphics, the benefit is not just in creating and inserting striking data-driven visualisation; it also helps the bottom line. With virtual ads, productions can easily add tailored, sponsor-specific advertising to any live sport event. This flexibility expands creative possibilities and helps deliver greater value for commercial partners.

“With this release, we’re expanding on the real purpose of AI in production technology: making the process more effective and accessible. Want better creativity and efficiency? AI-powered calibration and keying speed up the process. In sports, the action never slows, and productions need technology that can keep up,” said Edouard Griveaud, senior product manager, sports and AI, at Vizrt.